A kirana store has no website, no Google listing, no way to be found. It loses customers every day — not because the product is bad, but because it can't be discovered.
Customers order from national platforms and metro-city vendors. The same product exists locally — but the local shop has no way to reach them. Every order placed outside is money that should have stayed.
A large share of customers in these cities don't use apps. Every existing platform assumes smartphone literacy, English reading, digital payments. None of that exists at scale here.
Every local business has a verified digital profile — name, category, photos, contact, timings. Customers find them via app or web. Field team sets everything up — vendor does nothing.
Vendors list products. Customers order via app or phone. For non-digital customers — our in-house sales team places the order over a call, supported by AI recommendations in real time.
Vendors sell via 1-on-1 in-app video calls. AI bundles products from multiple local shops into one cart. One delivery person fulfills everything in a single trip.
Vendors subscribe and use the platform themselves. Lower touch, high volume. Entry point for every vendor.
A dedicated account manager runs everything — catalog, campaigns, sales, city expansion. Primary revenue driver at scale.
Monthly recurring revenue from every vendor. Predictable. Compounds as we add cities. Independent of order volume.
Built into checkout on Commerce, Live Commerce, and Managed plans. As vendor sales grow, our revenue grows — without adding a single new vendor. NRR above 100%.
Vendors buy featured placements — top of search, category spotlights, promoted products. Pay-per-placement. Available as an add-on across all tiers.
Subscription ARR is predictable. GMV commission scales with vendor revenue without adding headcount. Sponsored placements add a third lever — vendors compete for visibility. All three grow in the same city, at the same time.
Local salespeople who onboard vendors, set up profiles, and explain the platform. Hired locally, paid locally. Every new city needs its own team.
Local delivery partners dispatched through the platform. Single-trip multi-vendor fulfillment — viable because non-metro commercial belts are within 2–3 km.
Educated local talent. Career path, not gig work. A person who would otherwise leave for a metro — stays home, builds a career running vendor campaigns.
Every hire operates at 10× output with AI tools. Team scales without proportional headcount growth — savings fund the next city. More cities = more jobs.
Marketing → Commerce → Live Commerce. Vendors grow at their own pace. No forced commitment at entry.
Our field team sets up the profile, catalog, and first campaign. Vendors don't need to be tech-literate. Technical barrier removed entirely.
In-house team places orders over calls for non-digital customers. AI recommends and upsells in real time. Serves an audience every other platform ignores.
Not broadcast. A direct video call — vendor demos the product, closes the sale, delivers to the door. The in-store experience, digital.
AI recommends across multiple local shops. One cart, one delivery person, one trip. No existing hyperlocal platform does this for non-metro India.